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Welcome to the world of creative possibilities with Canva’s AI-powered image generation tools. Canva’s recent announcement on October 4, 2023, revealed exciting developments in the integration of artificial intelligence (AI) into their platform, offering users innovative ways to bring their ideas to life.

Canva’s AI tools can streamline your design process, enhancing efficiency, enabling quick content creation, and fostering creativity by generating ideas and visuals. Additionally, they offer cost-effective solutions, reducing the reliance on expensive design resources. With AI, you can maintain design consistency, even with limited design expertise. Time-consuming tasks like background removal and content translation are automated, freeing up more time for other project aspects.

In this article, we’ll explore how you can harness the power of AI in Canva, from understanding how Canva uses AI to discovering the AI features and examples of its application.

Disclosure: This post may contain affiliate links, meaning we get a commission if you decide to make a purchase through links on this site, at no cost to you.

How Does Canva Use AI?

Canva has embraced the capabilities of AI to simplify and enhance the design process. With the introduction of three AI-powered image generation apps – Magic Media, DALL·E by OpenAI, and Imagen by Google Cloud – Canva has made it easier than ever to turn your creative visions into reality.

Canva’s suite of AI-powered tools is conveniently consolidated within the “Magic Studio” section of the software, prominently featured in Canva’s user-friendly menu. These AI tools, such as Magic Switch and Magic Write, seamlessly integrate into your design workflow, providing context-aware assistance as you work on your creative projects.

Several of Canva’s advanced AI features, such as Magic Eraser and Magic Morph, are exclusively available to users subscribed to the Pro or Teams plans. We’ll dig into these features shortly – just know that if you’re after the most advanced AI tools in Canva, you’re probably going to need to upgrade to Pro.

Free users also have some usage limitations, like a Magic Write cap at 50 uses, whereas paid subscribers enjoy a more generous allowance of 500 uses per month. Additionally, Magic Media provides free plan users with up to five uses of Text to Video, while paid plan subscribers benefit from 50 uses per month.

Recommended reading: 7 Ways Non-Creatives Can Use AI Images at Work

Magic Media: Transforming Words into Visuals

An AI-generated illustration of a young girl looking a fish in the face, created using Canva AI's Magic Media.

One of Canva’s flagship AI tools, Magic Media, takes your textual descriptions and transforms them into stunning, one-of-a-kind images and even videos. This revolutionary feature eliminates the need to search for existing images, as it generates visuals based on your words, effectively ending the creative block.

Magic Media has gained immense popularity since its launch, with nearly 290 million images created by the Canva community for a wide range of purposes, from social media posts to business presentations and logos, according to Canva itself.

DALL·E by OpenAI and Imagen by Google Cloud

In addition to Magic Media, Canva has integrated DALL·E by OpenAI and Imagen by Google Cloud into its platform. These AI image generation tools further expand your creative options. With just a few clicks, you can create unique and imaginative visuals for various design projects, be it websites, presentations, or social media content. These tools cater to a broad audience, including content creators, marketers, designers, and social media managers, by making it easy to produce engaging assets quickly.

Check Out These AI Features in Canva

Canva’s AI toolkit is a treasure trove of creative possibilities, enhancing the way you design and creating a seamless experience. Let’s delve into the many features Canva’s AI has to offer:

1. Instant Presentations

Instant Presentations within Magic Design lets you generate entire presentations from a single text prompt. It’s a time-saver, automating the design and creating a solid starting point for your presentations.

2. Magic Morph

Magic Morph empowers you to use AI text prompts to transform text, elements, and shapes in your designs. It’s a valuable asset for creating unique marketing assets. In this example, I added a moon graphic to this night sky image and instructed Magic Morph to “bedazzle it with jewels.” Canva offered a few variations of the bedazzled moon. Quick note: You cannot morph photos; only graphic elements you’re adding to your design.

Adding a bedazzled moon to the night sky using Magic Morph, an AI feature in Canva/

3. Magic Eraser

The time-consuming task of removing unwanted objects from photos has been streamlined with Magic Eraser. This tool swiftly edits what would typically take a designer considerable effort. Simply select the objects to remove, use the Magic Eraser tool to “paint” over them, and let the magic unfold. It’s particularly effective for objects against uncomplicated backgrounds.

4. Magic Edit

Magic Edit is the design tool that feels like a spell from Harry Potter. It transforms one object into another with a single click and a few words. From changing cake flavors to customizing product photos, this tool simplifies design adaptation.

5. Magic Animate

Magic Animate elevates your video editing game. It automatically synchronizes animations, making it easier to match visuals with beats, resulting in engaging video content.

6. Magic Grab

Magic Grab makes static images editable by filling in gaps through AI. It’s an indispensable tool for your workflow, allowing you to move and resize subjects effortlessly, pulling an object from one image into another. Here’s an example, where I moved the hot air balloon from the blue sky into the galaxy background.

Moving an object (hot air balloon) cropped out of one photo into another, using Canva's AI feature Magic Grab.

7. Magic Expand

Magic Expand uses AI to extend image borders, ideal for expanding landscapes. However, it may sometimes introduce blurriness or distortion, so careful use is advised.

8. Magic Design

Magic Design flips the script on design by using AI to generate templates based on your uploaded photo or text query. It streamlines the design process by providing nearly-finished design templates across various media types.

9. Magic Write

Magic Write is an AI text generator directly integrated into Canva. It simplifies the generation of written content for social media, blogs, and presentations. It also supports brand consistency for teams using Canva. How to use it: Add bit of text, click to select the text box, and choose Magic Write from the pop-up. Then, you’re given some fun options as to how Canva’s AI can rewrite your text for you.

Using Magic Write, a Canva AI feature, to rewrite text on a design.

Once you’ve created text, you can use Canva Translate for multiple languages, making it a boon for global reach with minimal effort.

10. Beat Sync

Beat Sync simplifies the process of synchronizing video elements with beats in music, enhancing engagement in your videos.

11. Magic Design for Video

Magic Design for Video takes your raw content and transforms it into polished videos with captions, animations, and synced music, saving time and effort.

12. Magic Switch

Magic Switch eases the pain of resizing and moving objects within your designs, making multichannel campaigns a breeze.

Canva’s AI toolbox empowers users with a wide array of creative and time-saving tools, making it a must-have for designers, marketers, and content creators looking to streamline their workflows and unlock their creative potential.

Recommended reading: 16 StarryAI Prompt Tips for Higher Quality AI Images

How Canva’s AI Capabilities Can Make All Kinds of Design Easier

These practical use cases showcase how AI in Canva can streamline your design process, enhance your creativity, and help you produce visually appealing content across various domains:

  1. Social Media Graphics: Create eye-catching social media graphics quickly by describing your vision, and let AI generate the visuals. For instance, you can describe a concept like “celebrating success” and AI can generate images of confetti, champagne glasses, or happy faces.
  2. Presentations: Design compelling slides for your presentations by using AI to generate relevant images based on your content. For instance, if you’re discussing technology trends, you can describe “innovation” and let AI provide visuals of futuristic gadgets.
  3. Logo Design: Generate logo ideas by describing your brand’s personality or values. AI can create various logo concepts that align with your brand identity.
  4. Marketing Materials: Design marketing materials like flyers, brochures, and posters with AI-generated visuals. Describe your campaign theme, and AI can produce graphics that match your marketing message.
  5. Website Design: Speed up the website design process by using AI to generate background images, banners, and icons based on your website’s theme or content.
  6. Content Creation: If you run a blog or website, you can use AI to generate relevant images for your articles or blog posts by providing descriptions of the content.
  7. Product Mockups: Create product mockups with AI-generated visuals. Describe your product, and AI can help you visualize it in various settings and angles.
  8. E-commerce: Use AI to generate product images for your e-commerce website. Describe the product’s features, and AI can provide visuals that highlight those aspects.
  9. Educational Materials: Design educational materials like worksheets, lesson plans, and infographics by describing the educational topic or concept. AI can then generate relevant visuals.
  10. Event Promotion: Promote events by quickly designing event posters, banners, and social media graphics with AI-generated images that capture the event’s essence.
  11. Personal Projects: Whether you’re creating personalized greeting cards, party invitations, or custom artwork, AI can assist in generating visuals that match your vision.
  12. A/B Testing: When conducting A/B testing for ad campaigns or website designs, AI can help you quickly create different versions of visuals to test which performs better.
  13. Content Localization: If you’re targeting a global audience, describe your content, and AI can generate visuals that resonate with different cultures and languages.
  14. Concept Exploration: Explore creative concepts for art projects or design ideas. Describe your artistic vision, and AI can provide initial visuals to inspire your work.

Overall, AI in Canva is a significant time-saver. It eliminates the need for extensive image searches and manual graphic design, enabling you to focus on your creative ideas and content.

Recommended reading: Creative AI Art Prompts for Elevating Business Images

Canva AI FAQs

Q1. How do I access Canva’s AI image generation features?

To access Canva’s AI image generation features, simply log in to your Canva account and start a new design project. You’ll find the AI tools, including Magic Media, DALL·E, and Imagen, seamlessly integrated into the platform.

Q2. Are there any additional costs associated with using AI in Canva?

Canva’s AI image generation features are available to Canva users without any additional costs. With a pro account, you get access to more media and features like Magic Switch, organizing your photos into folders, and brand tools for saving your brand logo, colors, and fonts. Check Canva’s pricing and subscription policies for the latest, as they may change over time.

Q3. Can I use AI-generated images for commercial purposes?

Yes, you can use AI-generated images created in Canva for commercial purposes. Canva offers a range of licensing options to suit your specific needs, including commercial use of the images you create with AI. Canva Shield provides AI users peace of mind by offering intellectual property indemnification for enterprise customers, ensuring user content isn’t used for AI training without consent, and conducting thorough safety reviews to moderate AI-generated content, addressing concerns related to copyright infringement and legal issues faced by AI firms.

In conclusion, Canva’s integration of AI image generation tools has opened up exciting possibilities for creative professionals and individuals alike. Whether you’re looking to simplify your design process, explore new artistic styles, or save time as a small business owner, Canva’s AI features empower you to bring your ideas to life with ease.

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