If the success of YouTube Shorts and TikTok is any indication, we live in a world hooked on videos. You don’t need access to expensive equipment, a hefty budget, or endless hours grappling with video editing software to create great videos, either. Today, generative AI video tools are leveling the playing field, and one option worth checking out is Pictory.ai.

It’s quick to create videos and offers interesting features like “article to video,” making it a useful tool for those who want to repurpose existing valuable content for different online channels.

Pictory AI has a clean UI suitable for inexperienced video creators, such as small businesses and bloggers. Anyone looking for a cheap option for professional quality voiceover videos, product demos, and personal videos will find Pictory helpful.

Interested in finding out how it can help you generate traction online? We dive more into its features, use cases, pricing, and more in this comprehensive Pictory AI guide.

Disclosure: This post may contain affiliate links, meaning we get a commission if you decide to make a purchase through links on this site, at no cost to you.

What is Pictory.ai? 

Pictory AI tool has features that simplify long-form and short-form video creation for different use cases. For instance, it allows users to turn long-form content (blogs, white papers, articles, demos, and webinars) into visually stunning short videos with a click of a button. Its integration with ChatGPT also simplifies script creation, so you can essentially create everything, including graphics, avatars, scripts, and voiceovers, in one tool.

Pictory also makes it easy to add accurate, time-synced captions to videos as their AI excels at transcribing spoken words. For those of us who aren’t professional video editors, they also have a “text to edit video” feature that allows you to essentially give text prompts to modify the videos, instead of using the editing view on its own.

Recommended Reading: LoopGenius: AI-Assisted Marketing to Grow Your Business

Why You Should Be Using Pictory AI

Here are some key advantages of using Pictory Video Generator:

  1. Cost Efficiency: AI-driven video creation enables you to create high-quality videos on a budget. It eliminates the need for hiring expensive video production teams or investing in costly equipment.
  2. Profit Potential: AI streamlines video production, helping businesses scale their content marketing efforts more efficiently. Additionally, new short-form videos or short-form videos repurposed from existing long-form content often lead to higher conversion rates, driving profits.
  3. Efficiency and Speed: AI-driven video creation is much quicker than traditional methods. You don’t need fancy cameras or light equipment or even a subscription to a complicated professional-grade video editing tool. This ability to generate videos quickly allows businesses to respond rapidly to market trends, boosting their competitive edge.
  4. Accessibility: Pictory eliminates any prerequisite for technical expertise or prior video-making experience. Businesses can encourage greater team video creation, fostering innovation and creativity.
  5. Content Variety: Pictory Video Generator offers a range of templates and styles. Whether you need a promotional video, social media content, or educational material, you can find a template that suits your purpose.

Key Pictory Features That Make it Suitable for Beginners

Pictory AI is a no-frills video AI tool that doesn’t require you to be a seasoned video editor. That being said, its output can easily be turned into more by someone with a video editing background as it does offer a basic editing suite. Beginners will like its:

  1. User-Friendly Interface:  Pictory offers an intuitive interface that ensures a hassle-free video creation experience.
  2. Quick Video Generation: Videos with voiceovers and captions can be generated in just a few minutes. Video rendering time is minimal, too.
  3. Versatile Customization: It’s easy to personalize videos by incorporating logos, choosing brand fonts and colors, and even selecting stock footage from Pictory’s extensive library.
  4. Saves Space on Your Device: Pictory is largely device agnostic. It’s based in the cloud and accessible from laptops, desktops, and personal computers. You don’t need to download an app to use it, which also saves space on your hard disk.
  5. Team Collaboration: It allows you to invite team members to edit projects, making for a seamless collaboration.
  6. Cost-Effective Plans: Its pricing is on par with other tools. The free plan does offer some room for experimentation, so we recommend getting a feel for its interface before committing.

What Makes Pictory Distinct From Other AI Video Tools?

Pictory has seven built-in features, each of which serves a different purpose.

FeatureTarget Audience/PurposeBenefitsProblems It Solves
Script to video creationYouTubers, Marketers, Course Creators1. Generates videos in less than 10 minutes.
2. Media library of over 3 million video clips and images, and 15,000 royalty-free music tracks from StoryBlocks and Melod.ie.
3. Option to use your own voice for voiceovers or one of Pictory’s AI voice avatars.
1. Pictory’s integration with Melod.ie means you can complete the entire video creation process without sourcing music separately.
2. It has tutorials teaching people how to create scripts with ChatGPT that can be effortlessly produced in Pictory.
3. It’s easy to repurpose one good piece of content into another format for different online channels. A single long-form blog can be turned into a TikTok video, a YouTube video, and more.
Blog to video creationBloggers/Businesses.
Video editing using text1. Creating and editing webinars.
2. Creating Demo videos, Podcasts, or Training videos.
3. Turning Zoom recordings into long-form video content.
1. Simple to use.
2. Easy addition of brand logo and fonts.
3. Allows you to edit existing videos.
1. You don’t have to use an ‘editing view’ to make changes to the generated videos.
2. Deleting or adding new text or audio to an existing video is easy using this tool.
Creation of video highlight reelsCreating teasers and short clips for social media.Automatic creation of short highlight videos.You can jump on the bandwagon for new social media trends quickly.
Automatic captioning of videosCaptioning existing Webinars, Demo videos, Video podcasts, and Entertainment videos.Highly accurate captions.You don’t have to spend time syncing audio & closed captions. It does it for you automatically.
Automatic summarizing of long videosSummary of videos from webinars, podcasts, and Zoom recordings.1. Runs in the cloud; no software download is needed.
2. Final output or drafts don’t occupy any space on your hard drive.
Great for creating recap videos or “excerpts” of the main video to promote those on social media.
Automatic transcription of videosWebinars, demos, e-Learning, video podcasts, and Zoom recordings1. Removes filler words like ‘umms’ and ‘errs’.
2. Produces TL;DR auto-summaries to use as excerpt features in ‘blogs’.

Converts video into publishable text in minutes.

Pictory Pricing Plans

Pictory offers a free trial plan to get a feel of its interface. You can create up to 3 video projects, each up to 10 minutes long. The caveat is that a watermark is added to all videos in the free tier — so if you have plans to use videos for commercial use, you may need to upgrade your tier.

With context to premium plans, Pictory offers three variants:

  • Standard: This plan is perfect for creators who are novices in video creation.
  • Premium: This plan is designed to suit the requirements of professional creators and small to mid-sized businesses.
  • Teams: This plan is perfect for teams of video creators who want to collaborate on a project.

What Pictory Tier is Good for Your Requirements?

The main difference is in the number of videos you can create, transcribe, or edit per month. The length of ‘text to video’ projects varies in each plan, but all basic ai-enabled features like ‘text to video creation’ and ‘automatic captioning’ are available in all Pictory premium plans. Users also get full access to 3+ million licensed stock videos and images — regardless of the plan they choose.

Pictory Premium Plans.

Users can choose either the ‘Annual’ or ‘Monthly’ mode of payment, though paying annually saves 15% of the total subscription fee for 12 months. To allow users to try Pictory risk-free, it also offers a 14-day 100% money-back guarantee.

How to Get Started with Pictory

Visit the Pictory website. You’ll be prompted to sign up and select a plan. Even if you want to test the tool with a free tier, it’ll ask for your payment info and verify it (you won’t be charged yet.)

Sign-up to Pictory requires a verification of your payment method.

You can create an account using your existing Google/Gmail account or manually register with an email and password.

Next, you’ll be asked to choose the purpose of using Pictory. This allows its AI to personalize its recommendations for templates, soundtracks, etc. for your use case.

Pictory AI personalizes its suggestions based on why you want to use it.

Once you log in, you can start with Pictory by choosing any of its enlisted tools.

Pictory Tools Suite

Creating Video From Script Using Pictory

Here’s how Pictory helps create a video in minutes:

Step 1: Select the input source

You need to add a script to begin the process. Pictory recommends using ChatGPT to create scripts and allows users to paste the output in the text box (as shown below.)

At this stage, it also asks you to highlight keywords and special phrases to allow its AI to find better visuals to support the text. This will really shorten the editing time for later, so we recommend utilizing this feature.

Click the ‘Proceed’ button once you’re ready to move on to the next step.

Step 2: Choose a Video Template and the Right Aspect Ratio

Choosing a template will lend a distinctive style to the video. Although the visuals and text will be as per the previous step, the transitions and style of the video will be similar to the template you select.

After you choose the style, the tool will ask you to choose an aspect ratio for the video. Your aspect ratio should match the aspect ratio of your final project: 16:9 is good for YouTube and other classic video sharing, 9:16 is perfect for TikTok and Instagram Reels, and 1:1 is great for Instagram feeds.

Step 3: View and Edit the Storyboard

Within minutes, Pictory puts up a visual storyboard. The tool automatically selects the:

  • Summary sentences for the video.
  • Images and video footage representing the summary sentences.
  • A musical soundtrack to accompany the video.

You can change all aspects of the video. If you want to take it a step further, you’ll now have the option to add an AI-enabled voiceover from a set of naturally sounding voices or add your own voiceover. Pictory will auto-sync the voiceover with the text and visuals.

The video AI tool also provides a variety of pre-created animations, fonts, and color settings in the form of themes to choose from. You can change the aspect ratio of your videos (to repurpose the same video on multiple platforms), and create your templates, for future use. You can also customize the video with your logo, intro, outro, fonts, and color schemes.

To make these edits, go to the left pane of the storyboard interface. You will get access to a standard video editing suite, simplified as a drag-and-drop editor to allow you to change things in each scene of your video. Existing videos can also be improved quickly using text. A guide on their website shows you how to do that on their website.

Step 4: Preview, Generate, and Share the Video

After making the edits, preview the video to confirm if the output matches your requirements and vision.

Generate the video and download it as an MP4 file or save it within the ‘My Projects’ folder.

A tutorial showing how you can use Pictory.ai to create a video with a script.

Converting Article to Video Using Pictory

This tool’s functionality is similar to the above one. 

The key difference herein is that for the above one, you need to manually insert a script whereas in this one, you need to insert the URL of an article (as in the screenshot below) and click the ‘Proceed’ button.

Soon, the storyboard interface presents the article and highlights the sentence summaries. You can make changes as you see fit at this stage.

Once you’re happy with the summary, you can click ‘Next’ and repeat the steps that you followed while creating the video from a script. What’s interesting is that you can also use the text ‘AI-powered summary’ for creating social media captions or adding ‘excerpts’ the article itself too as this is essentially a TL;DR version of the complete article.

A tutorial showing how you can use Pictory.ai to create a video from an article to direct more traffic to your website.

Editing Video Via Text Using Pictory

This tool allows you to edit videos without a timeline or the usual ‘editing view’. If you’re someone who can describe what they want the video to look like and represent but don’t have the technical video editing skills required to make that happen — you’ll love this tool.

Step 1: Input Your Video

You can add a video created with Pictory or upload a video directly from your computer. You can also input a video link to an existing video that you want to improve or modify.

Once you upload the video, the ‘text to video editing’ tool starts processing the contents of your video.

Step 2: Edit the Video’s Text

The left side of the interface presents the transcribed text whereas the right side features the corresponding video. Any edit made to the text is reflected in the real-time in the video within the interface.

Check out the screenshots below.

Screenshot #1 shows the original text from the video.

Screenshot #2: Shows highlighted text that we wanted to delete.
Screenshot #3: Modified video after the deletion of text. 

Step 3: Customize the Video and/or Download the Video

Once you’re done making changes to the text and audio of the video, you can choose to customize the video further or download it.

For customizing, the tool will present you with the visual storyboard and take you through the same steps that you followed while creating a video from scratch in this tool.

You can view the below video to reinforce your understanding of the entire process.

A tutorial showing how to use the ‘edit videos using the text’ feature.

Adding Visuals to Video Using Pictory

This tool enables you to create a video by selecting images and putting them in a particular sequence. This makes Pictoryu perfect for creating photo or video albums for sentimental reasons or creating showcase videos that comprise mainly of visuals. 

The process is simple. 

Step 1: Select the Image Files

Once you select this tool, Pictory will ask you to choose images. These will be laid down in an order for the visual storyboard. Click ‘Proceed’.

Step 2: Choose a Video Template and Aspect ratio

Next, choose a template for the video. After you select the template, follow the same procedure you undertook while creating the video from scratch.

After you choose the style, the tool will ask you to choose an aspect ratio for the video. You will be able to use a drag-and-drop editor to change the visuals in the template video to complete the video. You can also add captions or some text to give a preface to the video.

You can view the below video to get a walkthrough of this process.

A tutorial showing how to add captions, text, and new visuals in the ‘Visuals to video’ tool inside Pictory.

Key Takeaways

While Pictory.ai may not be the tool you will see professional filmmakers or creatives use, it certainly simplifies the task of creating videos with commercial intent, such as product demos, website tutorials, and more. You can also use it to edit and improve your existing videos really quickly.

Arguably, Pictory’s biggest strength lies in its simplicity and user-friendly interface that eliminates the fear of creating a video in the mind of a novice.  So, is Pictory worth it? Based on numerous positive customer reviews and our personal experience, we have to say yes.


Which languages does Pictory’s text-to-video feature support?

Currently, only English is supported but more languages will be added soon. 

Which languages does Pictory’s edit video using text feature support?

This feature currently supports English, French, German, Italian, Spanish, Dutch, Japanese, Korean, Russian, Hindi, Tamil, and Telugu. The team intends to add more languages soon.

What kind of articles can I use to create a video?

You can use blogs or news articles published in HTML format. Formats such as PDF, Word, and Google Docs are not currently supported.

What happens to my Pictory videos if I cancel?

All the videos you create are yours to keep forever and ever but you must download them from Pictory before you cancel as they are automatically deleted from the platform when you do.

What forms of payment and currencies does Pictory accept?

Pictory’s prices are listed in USD. They accept all major debit and credit cards and PayPal.

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